These are reels to introduce Climate Week 2024.
The Welsh Assembly are putting together a strategy for Wales on how we can ‘adapt’ to climate change.
5-day virtual conference
https://www.climateweek.gov.wales/EN/pages/Virtual_Conference_2024
The target audience for the conference is climate stakeholders, public sector, industry and business networks and third sector organisation – that’s us at Big Wave CIC with a role in delivering climate policies, programmes and initiatives (like the painting workshop- climate conversations)
My aim was to get everyday folks to take an interest in climate change and government policy we are after all stakeholders in our climate future and attendance is not restricted.
So please go and register and hear about what’s going on, there are some stellar speakers and registration is free to anyone.
You can attend any session at any time on any day! And once you register you can use the playback function if you miss one of the sessions.
The Welsh initiative is to co-inside with COP29 climate talks in Baku, Azerbaijan.
Each day has a specialised focus it kicks off on the 11th with Opening session: Adapting to our changing climate. Speakers are:
Huw Irranca-Davies MS. Deputy First Minister and Cabinet Secretary for Climate Change and Rural Affairs. Welsh Government.
Professor Richard Betts MBE. Head of Climate Impacts Research. MET Office.
Baroness Brown. Chair of the Adaptation Committee. Climate Change Committee Adaptation Committee.
Derek Walker. Future Generations Commissioner for Wales.
Steffan Powell. Broadcast journalist
That’s just the first session during the first day.
Monday focus is on Land, Agriculture, Marine, Fisheries & Nature:
Embedding climate change adaptation action
Developing a climate resilience plan for Welsh horticulture businesses
Farmers adapting to our changing climate
Your voice, your future – Session hosted by: The Children’s Commissioner for Wales
Changing tides – impacts, adaptation and ocean literacy in our marine environment
National Peatland Action Programme
This is my intro reel to funnel folks into the virtual conference.
This introduces the virtual conference agenda, all the reels are made with IG templates this gives best algorithm reach as IG preferences it’s own templates. It give strange reels, but a beautifully crafted reel is no use if no one gets to see it on their feed.
Loved the tractor on this one! All to describe the first day focus.
The next was the boat…
These little animations take a lot of time to make and because they don’t start with a human face they don’t get much engagement, but they tickle the algorithms and are good to post with the right hashtags early in the day. They also lend legitimacy to the page as they have the climate week logo, we are in the realms of digital marketing here.
My fellow CIC organiser, couldn’t understand why the climate conversation posts would build the algorithm for Gŵyl Cariad. Instead they wanted to focus on getting artists signed up. The thing is with social media it’s never what you think it is and you don’t get what you wish for. You are in fact providing free content and the algorithm is in charge.
Sally has paid for ads. I wouldn’t recommend that as in the long run it chokes the algorithm, IG sees you as an ad page not a content creator. Page Views are 4.8k in the last 30 days, 1800 are from the paid ads.
However the reels have appeared on 5,560 feeds. The average time locked on till scroll time is 8 seconds.
Reels bring organic growth to a page by creating content.
I did some lovely digital paintings of Aber in my Artist sign up reel. These took 3hrs as buildings are detailed and you have to decide what to keep and what to discard. They only last a second on the reel but you can reuse them in content.
There is a loss of autonomy or control of creative content when you sell your soul to the algorithm. I understand that. So it’s always a painful trade off for artists.
I recorded some content the other day in the eco-hub of some of the artists as they discussed what might happen at the festival. It was only for moving images to produce a reel to advertise artist sign-up. But as I listened to the conversations, I realised that it was the dream of what could be, that there is a seduction within creativity that almost precludes organisation.
I need to understand that process better. I need to understand what the meaning of a successful Art Festival really is for the creatives involved.
The digital paintings start as a collage of images, thinking about composition then using the iPad pen on Procreate I make colour choices and block in images, just as I would with an irl painting. I like using the Dove Lake brush as a blender.
Its a great way to make artistic IG content it still takes time though, these three portraits took just over 1hr and I am quick!
Mx.D.P 
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